dhybrid
The evolution of Men’s fashion: individuality, influence and innovation
Jul 1
3 min read
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From changing styles to expanding variety with evolving perspectives
In the past, men's fashion was largely defined by classic suits, formal attire, and traditional silhouettes.Today’s diversifying trends with looks that get bolder enable better expressions of personal style. The modern man is more open to pushing boundaries, experimenting and redefining what masculinity looks like to them instead of being refrained or hindered by its stereotypical meaning. This perspective translates onto their clothing style. In addition, the new age shopper is more conscious about sustainability and responsibly sourced than ever before.
Styles such as streetwear and athleisure have emerged as the most dominant of the newest trend with the level of comfort and practicality that they provide for the everyday man. The last decade has witnessed an explosion in menswear options. This can be attributed to the industry growth with new emerging markets as well as the rise of e-commerce and social media platforms.
The new emerging trends ensure diversity with their varying styles; from streetwear to athleisure, smart casuals, minimalist, urban, prep and academia along with the return of vintage to name a few. The popularity of these trends
have skyrocketed with the push of fashion influencers, bloggers and content creators. Now men are actively engaging with fashion through social media platforms and forums such as instagram and pinterest, which can directly lead them to online e-commerce platforms to facilitate faster and easier shopping experiences.
While in-store shopping is still the preferred method, online shopping has played a significant role in increasing accessibility to a wider range of clothing and accessories. The number of brands and designers have risen with many catering to their own separate niches and well as more staple styles. Studies have also shown that in India, men spend 36% more on e-commerce platforms than women, with India’s menswear
market having projected revenues of$31.10 billion USD in 2024. A striking contrast to the market size being worth about Rs 72,000 crore which approximates to $862.20
million USD in 2014. The global menswear market’s projected revenue surmounted to $573.50 billion USD in 2024 from $440 billion USD in 2014, with the United States accounting for $114 billion USD alone, while the United Kingdom amounted to $25.64 billion USD. The projected average volume per person for this year is 5.2 globally, 5 in India, 22.6 in the US and 12.8 in the UK. The number of new pop-up brands have shot up due to better accessibility and the ease of doing business through e-commerce.
Seeing all this growth and attention on menswear, the market still lacked a platform that solely focused on menswear and removed all other distractions. This changes with d’hybrid, which aims to be the go-to app that exclusively caters to a man’s every fashion and grooming necessity. With its minimalistic yet luxuriously elegant design, the
platform showcases an extensive large selection of clothes, shoes, accessories and grooming needs, recommended to each customer as per their personalised needs. It's one platform with infinite styles. d’hybrid strives to revolutionise the interactive shopping experience with not just what it holds in stock but also with its virtual try-on feature, bridging the gap between the online and offline shopping experience. The platform will feature a wide array of brands, bringing distant global brands and creators closer to its customers. So come elevate your style with d’hybrid “Where Fashion Meets Innovation.”
